I tēnei mākete kawhe o te ao e whanake tonu ana, kāore e ranea ngā takai whānui. Ahakoa kei te aro atu koe ki ngā tohunga tāone pukumahi i New York, ki ngā kaihoko e aro nui ana ki te taiao i Berlin, ki ngā kaimahi hōtēra rānei i Dubai, mā te whakarite i ō kāpata kawhe maturuturu kia rite ki ngā hiahia o ngā kaihoko o te rohe ka taea te whakanui ake i te ataahua o te waitohu me te whakapiki ake i ngā hoko. Mā te pūkenga o Tonchant ki ngā takai kounga teitei, pumau hoki, ka taea e ngā kai tunu te whakarerekē i ā rātou hua kāpata kawhe maturuturu kia rite ki ngā momo hunga whakarongo.

Kia mōhio ki ngā reka me ngā momo noho o te rohe
He tikanga kawhe ahurei tō ia mākete. I Hapani me Kōrea ki te Tonga, he mea nui te tika me te kawa—he whakairoiro iti, he tohutohu mārama mō te hanga kawhe, me ngā tapanga taketake kotahi e kukume ana i ngā kaiwhaiwhai kawhe ringihia. I Amerika Te Raki, ko te watea me te momo karekau he mea nui: whakaarohia ngā takai e whakaatu ana i ngā momo reka, ngā tae kanapa, me ngā putea ka taea te hiri anō mō ​​te hanga kawhe i a koe e haere ana. I tetahi atu taha, he maha ngā wā ka whakanuia e ngā wharekai o te Rawhiti o Waenganui te whakaaturanga papai—he tae kohatu whai kiko, he whakaotinga whakarewa, me ngā kōwhiringa e whakaatu ana i te tuhinga Ārapi ka taea te whakanui ake i ngā tirohanga a ngā kaihoko mō te papai.

Kōwhiria ngā rauemi e whakaatu ana i ō rātou uara
Ko ngā kaihoko e aro nui ana ki te taiao, he mea nui ake ngā rauemi i te ataahua. He mea ātaahua te PLA kraft ka taea te whakawairakau a Tonchant i ngā mākete pēnei i a Scandinavia me Ūropi ki te Hauāuru, kei reira te hangarua me te ōhanga porowhita e tino whakanuia ana. I ngā rohe pēnei i a Āhia ki te Tonga-Rawhiti, kei reira ngā pūnaha hangarua e whanake ana, ka whakaratohia e ngā kiriata rauemi kotahi ka taea te hangarua he parenga ārai me te whakarite kia ngāwari te whakakore. Ka taea e ngā raina ritenga, pēnei i ngā mea i hangaia mai i te penupenu bamboo, i te ranunga panana-hemp rānei, te whakarato i tētahi kōrero motuhake e whakaatu ana i te whakapau kaha o tō waitohu ki te oranga tonutanga.

Whakatakotoria tō Waitohu me tō Karere ki te Rohe
Kāore e ranea te whakamāori noa i te tuhinga. He mea nui kia urutauhia tō karere ki ngā kīwaha ā-rohe me ngā horopaki ahurea. I Amerika Latina, ko ngā reo mahana, whenua me ngā kōrero e ahu mai ana i ngā takenga mai i Pāniora, i Pōtikī rānei ka whakatairanga i te pono. Mō te mākete Hapanihi, kia mau tonu te māmā o te tuhinga me te whakauru i ngā tohu "me pēhea te mahi". I te rohe o te Moana-a-Kiwa, ko te whakaatu i ngā tapanga Ingarihi me te Arapi i te taha o te taha e whakaatu ana i te whakaute ki ngā kaipānui ā-rohe. Mā te tohungatanga o Tonchant i ēnei wāhanga ka taea e ngā waitohu te hono atu ki ngā mākete kanorau.