E whakahīhī ana a tonchant, he kaiārahi o te ao mō ngā otinga takai ritenga mō te umanga kawhe me te tī, ki te whakapuaki i te tukunga o tana pūrongo mākete hauwhā hou, e whakaatu ana i ngā āhuatanga hurihuri o ngā hiahia takai mō ngā inu kawhe me te tī. Ka whakaratohia e tēnei pūrongo whānui he tirohanga ahurei ki ngā au e whanake ana e whakahou ana i te huarahi e whakaatu ana ngā waitohu o te ao i ā rātou hua.

Te auahatanga mō te mākete e huri haere ana
I te nekehanga o ngā manakohanga a ngā kaihoko ki ngā wheako kounga teitei me ngā mahi pumau, kua noho te umanga takai hei wāhanga matua o te rerekētanga o te waitohu. Ko ngā mea matua e akiaki ana i te mākete ko:

Ngā otinga tauwhiro, ā-taiao hoki:
I te tipu haere o te mōhiotanga ki te taiao, kei te tono ngā waitohu rongonui me ngā waitohu hou kia whakamahia he takai e whakaiti ana i te para, me te whakarite hoki i te kounga o ngā hua. Ko te whakapau kaha a Tonchant ki ngā rauemi e pai ana ki te taiao kei te whakatakoto i tētahi paearu hou mō te ahumahi.

Whakaritenga me te Waitohu:
I tēnei mākete whakataetae e piki haere ana, ko te whakaritenga te mea nui. He whānui ā mātou hua—mai i ngā tātari kawhe, ngā pēke kawhe iri, ngā kōpae kawhe, ngā pēke pīni kawhe ki ngā pēke tī kau me ngā rauemi rōra tī—ka taea e ngā waitohu te whakaatu i ō rātou tuakiri ahurei me te whakanui ake i te whai wāhi a ngā kiritaki.

Ngā Whakapai:
Ko ngā whakapainga hoahoa auaha, pērā i te whakapai ake i ngā āheinga hiri anō me te tiakitanga hua, kei te noho hei tumanakohanga paerewa. Ehara i te mea ka roa ake te ora o te taonga i roto i ēnei whakapainga engari ka tautoko hoki i te momo noho o ngā kaihoko o ēnei rā, arā, ko te whai i ngā whakaritenga ngāwari.

Ngā au o te mākete me ngā tūmanakohanga ā muri ake nei
E whakaatu ana te pūrongo i ētahi au e pā ana ki te mākete takai o te ao:

Kei te piki haere tonu te hiahia o te mākete kounga teitei:
I te mea e rapu ana ngā kaihoko i ngā inu kounga teitei, kei te piki haere te hiahia mō ngā takai kounga teitei – inā koa i ngā mākete matua i Ūropi, Amerika Te Raki me Āhia.

Ngā whanaketanga hangarau:
Nā ngā whanaketanga hangarau whakaputa, ka taea e ngā kaihanga te tuku i ngā kōwhiringa takai matatau ake, whai hua ake hoki. Kei te haumi a Tonchant ki ēnei hangarau hei whakarite kia noho tonu ā mātou hua ki mua i te ao auaha.

Ngā Otinga Whakauru:
Haunga ngā takai, ka whakaratohia hoki e tonchant ngā ratonga whakakī mō te paura kawhe me te tī, e whakarato ana i tētahi otinga whakauru katoa mai i te hanga ki te hua kua oti. Kua hangaia tēnei ratonga hei āwhina i ā mātou kiritaki pakihi-ki-pākihi ki te whakahaere i tā rātou mekameka tuku me te whakapai ake i tō rātou tūranga mākete.

te whakapau kaha a tonchant ki te hiranga
I tonchant, he nui ō mātou pūkenga ahumahi, ā, he kaha hoki te kohinga hua hei hoa pono mō ngā waitohu o te ao. E whakapau kaha ana mātou ki:

Te Whakapūmau Kounga: Me whakarite kia tutuki i ia hua ngā paerewa kounga tino pakari.
Auahatanga: Te whakawhanake tonu i ngā hoahoa me ngā mahi hou hei whakatutuki i ngā hiahia o te mākete.
Te Oranga Tonu: Te whakatairanga i ngā mahi atawhai taiao i ngā wāhanga katoa o te whakaputanga.
"Ehara i te mea ko te āhua o te umanga o nāianei anake te whakaata i tā mātou pūrongo mākete hou, engari e whakamārama ana hoki i tā mātou huarahi rautaki ki te whakatutuki i ngā wero o te heke mai," te kī a [tō ingoa, tō tūranga]. "E harikoa ana mātou ki te whakarato i ngā otinga e kore e tiaki me te pupuri i te kounga o ngā hua anake, engari e whai wāhi ana hoki ki tētahi heke mai pumau."